HURR, the UK’s leading fashion rental platform, has joined the Praetura portfolio.
This latest round takes the amount raised by HURR to date to $10M (£7.9M), with investment coming from Praetura as well as HURR’s existing investors – among them, Octopus Ventures.
Founded in 2019 by tech entrepreneur Victoria Prew, HURR enables consumers to rent high fashion items from top brands such as Ganni and Mulberry, with HURR’s data showing that 75% of customers either consider a purchase or go on to purchase from that brand.
The HURR platform is a combination of a peer-to-peer marketplace and a white-label SaaS solution that powers 130+ brands, serving growing consumer demand and appetite for fashion rental.
HURR also counts major retailers such as John Lewis and Net-A-Porter as partners, in addition to having a number of celebrity supporters – including Ellie Goulding and Maya Jama – and an impressive Trustpilot rating of 4.7 from over 12,000 customer reviews.
Welcome to the portfolio, HURR.